HubSpot Custom Report Builder: Choosing a Chart Type, and What Each One Is For
HubSpot custom report builder: what each chart type is for, how dimensions and measures decide which you can use, and which reports to delete.
Read itOne dataset, eight renderings — scroll sideways
Vertical bar
Comparing a quantity across a handful of unordered categories.
Horizontal bar
The same comparison when the category names are long enough to collide.
Line
A trend over an ordered axis. The slope is the point.
Area
The same trend when the volume beneath it is part of the message.
Combination
Two measures in different units against one axis of categories.
Stacked bar
Composition within each category, when the total also matters.
Donut
One series as parts of a whole, when there are few enough parts to read.
Scatter
The relationship between two measures, one record per mark.