TACTICAL GUIDE
FOCUS Model
5-Step Funnel Optimization Guide
A tactical roadmap for diagnosing and improving each stage of your revenue funnel. Eliminate bottlenecks and build a scalable revenue engine with the FOCUS methodology.
The FOCUS Framework
Five tactical steps to optimize your revenue funnel and scale growth sustainably.
F
Find Your Ideal Audience
Define target personas, refine lead qualification criteria, and optimize top-of-funnel channels for quality traffic.
Target persona development
Lead qualification criteria
Channel optimization
Quality traffic analysis
O
Optimize Touchpoints
Audit landing pages, forms, email sequences, and ad creatives—apply A/B testing to maximize engagement and reduce drop-off.
Landing page optimization
Form conversion improvement
Email sequence testing
Creative performance analysis
C
Convert with Clear CTAs
Align messaging and offers at each stage (MQL → SQL → Opportunity) and ensure every call-to-action removes friction.
CTA optimization
Messaging alignment
Friction reduction
Stage-specific offers
U
Upsell & Cross-Sell
Implement lifecycle campaigns that re-engage existing customers, identify expansion opportunities, and increase average revenue per account.
Lifecycle campaign setup
Expansion opportunity identification
Customer re-engagement
Revenue per account growth
S
Scale Alignment & Automation
Document repeatable workflows, automate lead scoring and routing, and establish continuous monitoring so improvements compound over time.
Workflow documentation
Lead scoring automation
Routing optimization
Continuous monitoring setup
Build a Scalable Revenue Engine
The 5-Step Funnel Optimization Guide helps you create a revenue engine that grows month over month.
Eliminate bottlenecks at every funnel stage
Improve conversion rates month over month
Build a scalable revenue engine
Attract and convert your ideal customers
Maximize revenue from existing customers
Create repeatable, automated processes
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