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AEO 101: Key Terms, Methods, and Antipatterns
A practical introduction to answer engine optimization: the key terms, how AEO relates to SEO and GEO, the methods that hold up, and the shortcuts that do not.
53 minutesPublished October 8, 2026
What the Recording Covers
- What SEO, AEO and GEO mean, and where they overlap.
- Why crawl access, indexing and technical site health remain the foundation for discovery by AI systems.
- How clear, answer-ready content helps a system understand what a business does.
- Why reviews, comparisons, press and consistent business information across the web shape how a brand is represented.
- Why blocking AI crawlers can reduce visibility, and why an llms.txt file is not a fix on its own.
- Why a screenshot or a one-off AI answer does not demonstrate consistent visibility.
- How B2B buyers use AI tools in research, and why they still check the recommendations.
- Why measuring AI visibility, and attributing it to pipeline, is difficult.
Marketers, founders and revenue leaders deciding how much of their search work to move toward AI discovery.